
Last week, I had the pleasure of being introduced to L'Oréal's new incubator beauty brand, Seed Phytonutrient. I know what you're thinking (because I was, too) - another beauty brand? Do we really need one? Probably not, if it's just another brand. But after spending the day with the Seed Phytonutrient team, I quickly realized that they're far from that. They're a brand ready to change the sustainability sphere and are already sparking conversations to help make sure that we, as consumers, are, too. Intrigued? I thought you might be. Read on to hear about my day and this new brand that you need to know about.